Audio analytics
There’s more
after play.
Understand how people listen, where they stop, and how audio sits alongside the rest of the page.
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Listening behaviour
- Play rate, starts and replays
- Pauses and seeks
- Listening time and completions
Page context
- Time spent on the page
- Link clicks
- Add-to-cart interactions
A listen has a beginning, middle and end.
See how much of each recording people hear, where they pause and when they finish. Review listening by audio and page.
Follow changes over time and identify which recordings deserve a closer look.
Keep the page in the picture.
Audio lives inside a larger experience. Sonoa captures page dwell and interactions alongside listening, including link clicks and add-to-cart activity.
Comparisons between pages with and without audio are observational. Differences can reflect product selection, traffic and page context; they do not establish that audio caused an outcome.
Engagement today. A wider view ahead.
The platform measures listening and page interactions today. It does not currently attribute orders or revenue to a listener.
Purchase attribution, automated A/B testing, per-session audio traces and third-party audio-event ingestion are roadmap capabilities. We will discuss your measurement needs against the available product during a demo.